Design+ by Chance Higgins
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Web & Social

display ads, organic, paid, social media
Takeover

Takeover

This was another Census project I was fortunate enough to work on. I developed the look and feel and produced this series of gifs to be used as display ads and more focused usages like homepage takeovers for Politico and New York Times.

Punk roots

Punk roots

My background and interest in music informed and aligned with the mission of The Hooligans Agency and developing the style for their social and branding came easy. I helped systematize the types of posts and how to style them and really reigned in the color usage to make them bold but not obnoxious.

It counts

It counts

This was a really special and important project. I developed this style for the 2020 Census to get info out to traditionally marginalized communities. These were used for organic and paid across several channels including instagram, facebook, twitter, and pandora.

Set the mood

Set the mood

Mood board I developed for a coffee chain in Utah. I worked off their phrasing “coffee with altitude” to build a system for posting organic, event, and user generated content mainly for instagram and facebook. The main idea was to use drone imagery of beautiful Utah scenery to reinforce the location and altitude angle as well as airborne objects for added fun.

Kamala cards

Kamala cards

This was a social campaign I helped concept on the heels of the historic nomination of Kamala Harris for VP. I developed this framework style to look like a vintage trading card and the accompanying social copy would always highlight an interesting fact or achievement etc from Senator Harris.

Civic duty

Civic duty

I really had a fun time working with this group that was raising money to help Jaime Harrison defeat Lindsey Graham in the South Carolina senate race. I helped develop the look and feel of these organic posts for mainly twitter, I also ideated and wrote copy on a lot of these as well as produced the final assets.

Save the date(s)

Save the date(s)

Some event based social posts from AA, always fun to do these singles that aren’t associated with a larger campaign.

Neighborhood lender

Neighborhood lender

Social campaign I developed for a local credit union to use across various platforms when they needed to highlight a specific product offering.